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Kidstir helps parents get their kids cooking

Aparna Pande, a former employee of Disney and Mattel, wanted to raise kids’ (and parents’) awareness of what they’re putting in their bodies, and to interest kids in food—good food. She was also determined to get picky eaters to try new things.

Aparna and an experienced creative team, including an advisory board of a doctor, dietitian, and an educator, created Kidstir cooking kits to connect kids with food, teaching them to make smart, healthy choices through enticing recipes and easy-to-learn food prep techniques.

The kits are a program that builds on itself. Sold by subscription, the boxes are sent monthly.