About

Helping parents everywhere
raise curious, confident, capable kids

OUR MISSION
At Kidstir, we believe in getting kids in the mix—after all, the more opportunities they have to try new things and build new life skills, the happier and more confident they’ll grow up to be. But we’re also parents who 100-percent understand that it can feel near impossible to create those moments as often as we’d like. It’s easy to keep putting them off—until they never happen at all. That’s exactly why we launched our Happy Cooking Kits in 2014 and why we’re absolutely thrilled to be introducing our Growing Up Guides in 2018. Consider each monthly delivery time in a box: a simple reminder to put the rest of life aside for a little while so you can cook, play, and learn with the little people you love most.

OUR LINES
Kidstir’s original Happy Cooking Kits have one very important mission: to help parents raise children who have a healthy and happy connection to food. We believe good food can be fun for kids—whether they’re shopping at the farmers’ market or whipping up a batch of their very own granola bars in the kitchen. By educating and empowering our kids about food, we can prepare them to make smart, healthy choices. Plus, they’ll develop key kitchen skills and cook up plenty of family memories!

Our brand-new Growing Up Guides build on the successful format of the cooking kits to introduce families to a whole range of life skills that help kids become capable, independent adults. Each month, the guides cover a dedicated topic—everything from managing money to being a great friend—with fun hands-on activities that encourage kids to put those new skills into practice. Growing up is full of twists and turns, and the guides help light the way.

OUR TEAM
Kidstir is powered by a team of dedicated moms and dads who draw on decades of experience working for some of the country’s top companies for families:

Aparna Pande, CEO & Founder Aparna is mom to identical twin boys and an adorable guide-dog puppy. She has led world-class brands and teams at Disney, Meredith and Mattel. Before moving to sunny California, she served as an Adjunct Professor at NYU.

Hill Cheuk, Creative Director, kidstir.com Hill is a dad of two and has served as a creative and art director at Disney as well as top advertising agencies, including Deutsch and Secret Weapon Marketing in New York and Los Angeles.

Deanna F. Cook, Content Director, Kidstir Happy Cooking Kits Deanna is a mom of two, author of more than 25 kids cookbooks (including the recently published Cooking Class), and children’s cooking instructor. She has also been an editor and writer at FamilyFun, Scholastic, and Highlights.

Katie Craig, Creative Director, Kidstir Happy Cooking Kits  Katie is a mom of two and was previously art director of the award-winning Wondertime magazine. She is also the exhibit designer for The Eric Carle Museum.

Elizabeth Anne Shaw, Content Director, Kidstir Growing Up Guides Elizabeth is a mom and stepmom to two boys, and she’s the former editor in chief of FamilyFun. She’s held top editorial positions at numerous magazines, including Scholastic Parent & Child, Parenting, SELF, and more. 

Jennie Klock Utschig, Creative Director, Kidstir Growing Up Guides Jennie is a mom of two, and she’s served as a creative- and art-director at FamilyFun, Scholastic Parent & Child, Real Simple.

OUR PARTNERSHIPS
In 2015, we announced our partnership with the California Autism Foundation and Elwyn Foundation for fulfillment services. The mission of these organizations is to provide people with autism and other developmental disabilities the best possible opportunities for lifetime support, training and assistance to help them reach their highest potential for independence, productivity, and happiness. It’s evident that we are a wonderful match at many levels. Kidstir is also dedicated to supporting schools nationwide, and we continue to donate boxes for auctions, fairs, and other fundraising efforts each year.

Of course, we couldn’t do any of this without the support of the best community and customers we could ever hope for! We are always so proud to hear how much joy and learning our kits have brought to all different kinds of families, including those who live in cities and suburbs across the United States, military outposts (APOs), home-schoolers, and those with children with special needs.

So thank YOU for being a part of our Kidstir family and for joining us on this new adventure!

Aparna

Hill

Deanna

Katie

Elizabeth

Jennie

Our Advisory Board

Yvonne Chan, Ed.D.
Principal, Vaughn Next Century Learning Center; Adjunct Professor, UCLA; Winner of Milken Educator Award and McGraw Distinguished Educator Award. 

“When parents and children cook together, children develop sensory and motor skills, learn about the world around them- math, science, vocabulary, geography, and more- and develop healthy habits that prime them for academic and social success. I am impressed with the educational impact of Kidstir’s kits, and believe the hands-on, parent/child activities present a welcome alternative to screen time.”

Joseph Demetirus Hernandez, M.D./Ph.D.
Clinical Assistant Professor, Pediatrics—Immunology and Allergy, at Lucile Packard Children’s Hospital, Stanford University. 

“As a pediatrician, I see many families who need and want to be healthier, but struggle to do so because of their hectic schedules. Kidstir’s kits address this problem by offering families a simple, easy way to spend time together while learning healthy habits that can last a lifetime.”

Carrie McFarland, R.D.
Senior Clinical Dietitian, Pediatric Intensive Care Unit, at Benioff Children’s Hospital, UCSF.

“Children’s growing bodies and minds are sensitive to artificial ingredients- an important reason for young families to eat real foods. And, getting children involved in cooking early increases the likelihood that they’ll make positive nutritional choices on their own. Picky eaters, for example, are more likely to try foods they’ve helped to cook. These are just some of the reasons that I support Kidstir’s mission and products.”