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Kawaii

Photo of Kawaii Food

Have you ever heard the term “kawaii”? If not, you’ve probably seen it. This term loosely translates to a “culture of cuteness” that Japanese people hold dear. It’s the reason why so many characters, designs, merchandise, and cartoons that come from the island nation are so, well, adorable. 

Interestingly, the word kawaii originally comes from “kao hayushi,” which means “blushing.” Characters that are considered cute within Japanese culture are often shy or bashful, which means people tend to care for them more.

You might have spotted a few kawaii characters hidden throughout our Bento Box cooking kit. Can you name other examples of these loveable designs?